Our family experienced an unexpected loss this summer. As you might expect, most people want to help but often do not know how or what to do. I remain personally heartened by the many meaningful gestures by so many people. One of these people took me to dinner, making a statement that has stuck with me. She said, “I’m not going to say to you, call me when you’re ready, because you won’t.” Instead, she took responsibility to find the right time and avenue to connect and follow up with me.
I believe there is a correlation with this approach and business development efforts. Creating the right target list is important, along with being organized and having the resources you need readily available, to make a difference.
The key is for you to take responsibility and consistently reach out to create the opportunity to communicate voice-to-voice, or person-to-person. Decision makers are busy, so if you are not getting through, keep trying at different times. Talk to someone in the company and find out if there is a better time or number to call. When you connect and have gained permission to continue the conversation, be confident and share what other similar decision makers find valuable with your services. Most importantly, ask questions and listen. If the timing isn’t right, ask them to suggest a better time to connect and follow up with a calendar invitation.
If you leave the ball in
someone else’s court to call “when they’re ready,” you may not be the one who is there when they are ready. Part of building and keeping strong relationships is staying connected.


are focused on finishing the year strong. Some are just focused on finishing the year without being in the tank. Regardless of where you fall, you can look to your sales leadership and your sales team for the answer.
little things get you ahead in life. You might say there are two kinds of people, those who pay attention to the little things and doing them well and those who believe you get ahead in life by cutting corners. I’m a believer that cutting corners catches up with you in the long run. And that the extra effort pays off when doing something completely and well.
every organization and a trait every employee desires in their employer. It is too common for a hiring manager to make an enthusiastic hiring decision only to experience the candidate’s evil twin shortly afterwards. So who is accountable in these situations? Perhaps both but if you are the hiring manager, you have to wonder, “What did I miss?” Ask yourself, “Is it possible I let my emotions override evidence and reason?” Emotions appear uninvited and can easily influence actions and decisions. Strong emotions create urgency and invite impulsive decisions. Good feelings and likeability are important but must accompany facts that the candidate aligns with the role based on their relative experience and evidence of accomplishments.
help companies through growth and change. JESSI Search works with leaders at the best of times and during the most uncertain times in their business. This experience provides a look into different leadership styles. Some are truly admirable, gaining great results.

